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DESIGNER / ARCHITECT / DREAMER / FUTURE
SCALE MODEL / GRAPHIC DESIGN / KRASCA STUDIO
KRASCA STUDIO
KRASCA STUDIO
Redefine the visual approach to the Hobby industry
Brand logo design / packaging box design
summer 2024 / Personal Work
This project is about designing the logo used by the personal scale model car studio and the packaging design of the accompanying merchandise kit. Krasca Studio is an individual studio founded by a car scale model enthusiast who studied in Japan and worked at Aisin Corporation in Japan. The studio focuses on developing and producing
3D-printed retrofit kits and resin kits for scale models of classic cars. Krasca is the name of the cat owned by the studio. This design project revolves around the cat elements and the elements that simplify the graphic design of the traditional model kit. It radically changes the unfriendly phenomenon of the visual aspects of the traditional kit.
LOGO
Cats and tires inspired the logo; for the main outline, use the client's cat's daily picture and a side-lying picture similar to the tired concept—overall design logic for surround, simple, cat, organic, dynamic sense.
The kits and car models in the project were made for Krasca Studios
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PACKAGE DESIGN
IDENTIFIABILITY
In a model-making environment, kits are mostly stacked or placed on shelves. The information on the side contains everything the user needs to identify the model, and the conspicuous single-color setting is easy to find, eliminates unnecessary visual content, and matches the kit's manufacturer's representative color.
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